3. Buyers rated: the highest quality of vegetables and fruits – in Maxima
Icertias, the Swiss certification agency, has awarded the Lithuanian supermarket chain Maxima the QUDAL award for the highest quality of vegetables and fruits sold on the Lithuanian market. The award is based on the evaluations of the buyers. The majority of Lithuanian residents during the Swiss agency's research stated that Maxima is the largest retail chain offering the highest quality of fresh vegetables and fruits in the whole country.
“Every day, we work to ensure that our customers find a wide range of high-quality products in our stores. We pay particular attention to the fruit and vegetable category, where customers are very demanding. As the country's population strives to eat and live healthier, vegetables and fruit are becoming an increasingly important part of their diets and shopping carts. As a result, we not only choose our suppliers of vegetables and fruit in a responsible manner, but also make sure that their products are always fresh, picked in time and arranged in an orderly manner on our sales floors. The QUDAL award is a truly gratifying recognition of our efforts”, says Kristina Meidė, Head of Maxima chain.
In accordance with K. Meide, buyers in Lithuania highly value fresh produce from local farmers, which is why the supermarket chain gives priority to it. At the same time, the aim is to ensure that each buyer of vegetables and fruit in the assortment finds products that meet his needs.
Through the QUDAL Awards, the certification agency Icertias encourages market players from different sectors to strive for the highest quality of products and services, and makes it easier for consumers to choose quality leaders. At the same time, this certification programme allows consumers to have their say in assessing the quality of services and products offered by service providers and manufacturers.
As part of its analysis of the Lithuanian retail market, the certification agency Icertias surveyed 1,200 people in the country aged 15 and over in January this year. The survey was conducted using the CAWI-DEEPMA methodology.
Icertias, an independent international market research and certification agency, also awards Best Buy and Customer's Friend awards. Based in Switzerland, the organisation analyses and certifies markets in more than 40 countries and has been doing so for more than a decade.